Digital News: Apple to Hack into San Bernardino shooter’s iPhone for FBI

Apple vs FBI

The Apple logo is pictured at its flagship retail store in San Francisco
The Apple logo is pictured at its flagship retail store in San Francisco, California January 27, 2014. REUTERS/Robert Galbraith

Technology is powerful beyond measure. Being part of a generation where our technology or more specifically our smart phones is an immense part our lives turns out to be a blessing and a curse. I can bore you about how starring into your phone or laptop ruins motor skills, what I do want to bring into attention is the power of the government.

A US federal magistrate has ordered Apple to help the Federal Bureau of Investigation unlock the iPhone of one of the San Bernardino shooters. In one perspective, I’m like “yesss do that! We can find out so much information that way.” and then immediate I get washed over with a realization: big brother is real. The FBI has began (with what appears to be with the use of coercion) asking the notorious billion dollar company to basically hack into someone’s phone.

This is very concerning because back in 2014, Apple made iPhones with additional encryption software ensuring that it could not unlock, even if faced with a court order. Apple made it clear that was done “in the name of consumer privacy and cybersecurity”. Is it true Apple? Or does the government know something we don’t know?

Luckily the battle between big corporate american company and the government ended (for now) when a public letter, signed by Apple CEO Tim Cook and published Tuesday, warns that complying with the order would entail building “a backdoor to the iPhone” — “something we consider too dangerous to create.”

FBI

In the end we shall cheer with joy because not only we can worry about the government following our every move, but my epiphany now believes that the companies have just as much power if not more. Meaning that Apple has my life.

Remember when people used to sell that buying Apple products is like selling your soul to the devil, well that has become a real perspective. Apple knows everything. In that same public letter that they release basically say that the FBI can suck it, they also go to say that: “People use them to store an incredible amount of personal information, from our private conversations to our photos, our music, our notes, our calendars and contacts, our financial information and health data, even where we have been and where we are going.”

Nice to know that Apple knows everything about me… it’s like they’re a big brother.

Apple Wins this time.

http://www.theguardian.com/us-news/2016/feb/17/apple-ordered-to-hack-iphone-of-san-bernardino-shooter-for-fbi

http://www.cnn.com/2016/02/16/us/san-bernardino-shooter-phone-apple/

http://www.apple.com/customer-letter/

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Digital News: Apple to Hack into San Bernardino shooter’s iPhone for FBI

Digital Trends: Superbowl 50 Ads

Superbowl 50 just happened. And like millions of people across America, we all sat and watched the football game and commercial play out before our eyes.

The advertisements have always been my favorite thing to look forward to. That, and chips and dip. But usually the commercials. Superbowl commercial are notorious for putting out the most absurd, interesting and gut wrenching commercial during this 3 hour period. Every year I experience a roller coaster of emotions with each and every commercial and this year isn’t any different.

Let’s see how they stacked up.

As of Monday morning, the 10 most viral ads from the telecast had been shared online almost 2.9 million times, according to data from Unruly.

Meanwhile, after three straight years of Budweiser ads being the most shared, this year Doritos “Ultrasound” took the top spot—and was shared vastly more (893,465 times) than even the nearest competitor (the 60-second version of T-Mobile’s “Restricted Bling,” with 346,854 shares). Bud settled for third place with “Give a Damn,” featuring Helen Mirren, which got 301,317 shares, Unruly said.

T-Mobile placed two other spots in the top 10: the 30-second version of “Restricted Bling,” as well as “Drop The Balls,” starring Steve Harvey, which only rolled out online Sunday.

Hyundai had two ads in the game, including one with Ryan Reynolds, but both were outpaced by a pre-game spot, Kevin Hart’s “First Date,” which was the sixth most shared ad overall. Two version of Heinz Ketchup’s “Weiner Stampede” made the top 10 as well, along with ads from Pokémon and Mountain Dew.

But the power of social media continues to trump all.

Esurance proved that a less expensive pregame Super Bowl ad can actually create more buzz than an in-game spot, which cost $5 million per 30 seconds. The brand utilized Twitter to accomplish its feat.

With the exception of #SB50 and #SuperBowl, the brand’s #esurancesweepstakes hashtag was seen more than any other combination of words in Twitter conversations on Sunday evening, said Nancy Abraham, vp of integrated marketing communications for the San Francisco company. She said Twitter supplied her with that information Monday.

Is time changing? Will the best advertisements come from twitter or youtube? My thought is that if it’s effective and cheap. Go for it.

Who knows what Superbowl 51 will bring us next year. Perhaps advisements on Instagram?


http://www.adweek.com/news/technology/social-first-mind-set-esurance-entirely-dominated-twitter-super-bowl-169533

http://www.adweek.com/news-gallery/advertising-branding/10-most-viral-ads-super-bowl-50-169532

http://www.adweek.com/news/technology/9-eye-opening-digital-marketing-stats-past-week-169628

Digital Trends: Superbowl 50 Ads

Digital Technology

Everyday there is something new that is either in the works or have already been released. Technology is a growing phenomenon. It’s not hard to believe considering we’ve been living in a digital age. We use digital for nearly everything, from personal, to social, to even in the workplace. So when there’s new technology that has been released, it’s nothing foreign to people to immediately give it a try.

A little history and definition of digital technology: American engineers began developing digital technology in the mid-twentieth century. Their techniques were based on mathematical concepts suggested by the seventeenth-century German mathematician, Gottfried Wilhelm Leibniz, who proposed a binary computing system. His innovation inspired such numerical codes as American Standard Code for Information Interchange (ASCII) that described objects with digits.

In the early 2000s, digital computers ranging from laptops to Internet networks came in many sizes and performed various tasks. Supercomputers performed complex mathematical calculations analyzing vast amounts of data. The Digital Data Broadcast System (DDBS) guided air-traffic control. Digital radiography converted analog signals of x-rays to create digital images. Digital information was stored on plastic disks with pitted patterns of 1s and 0s that lasers translated. By the early 2000s, digital cameras had transformed photography by recording color and light intensities with pixels. Also, digital compression of images and video was achieved by Joint Photographic Experts Group (JPEG) and the Moving Picture Experts Group (MPEG) codes. Animation had often been digitized with some films and cartoons being created entirely with computers.

Smartphone-Technology

Since the early 2000s we have been on a moving train of new and innovated technology. So hold on for the ride.

This blog is for the purpose of providing current and new technology releases and trends. I will locate, evaluate and review the new technology and provide my two sense.

As a person who has lived a portion of my life in the 90’s where the most technology we had was a beeper, I have a sense of understanding and appreciation of what is new innovated technology. Whereas, my little brother would think a new iPhone being released is not a big deal… For me it is.

So as we venture into this journey, get ready for a lot of new technology trends and products getting thrown your way.

In meantime, please enjoy this video that predicts the technology in 2020. Which if you think about… that’s not far off.


http://www.encyclopedia.com/doc/1G2-3401801216.html

Digital Technology

About Me

Hey,

I’m Janet.

I like long walks on the beach and eating pizza when I’m hungover. Oh wait this isn’t the appropriate place to put this. This is a blog about my opinions of the news, trends, and technology the revolve around the digital world.

Please come on this journey where I tell you all about the new the continues to release in this society. Technology and everything digital is very important to me and many others (or everyone). So this relates to every single one of you out there.

I promise it’ll be relevant and I’ll try not to get on too many tangents.

About Me