Snapchat has become a very popular social media. It has become a powerful tool for social networking, opportunities, and a way of self promotion. Most recently it has been seen as a advertising tool as well.
Snapchat has gained immense prominance in the digital world. There are 100 million daily active users on Snapchat. The majority of people using Snapchat’s application are making videos, fueling a boom in watching them, the company is telling its investors.
More than a third of Snapchat’s daily users create “Stories,” broadcasting photos and videos from their lives that last 24 hours. Or if you’re like me, delete it after you get bored with the video or photo after 12 hours. Now users are watching 10 billion videos a day on the application, up from 8 billion in February.
I don’t know about many people but this is a great opportunity to jump on the bandwagon and utilize snapchat as a promotional tool for your business or company. Yes, that seems odd and like a far stretch. Just picture this: if you own a restaurant you can take videos preparing food, or take a picture of that day special. The opportunities are endless, you can simply just document a normal work day.
The one thing the many people are: noisy. People will see what other’s are doing even if there isn’t any interest. It’s natural to want to find out.
So any businesses out there, I challenge you to start up a snapchat account.
The hierarchy of social media is a dominant lifestyle for virtually everyone. Social media could be defined as a way of connection and virtual communication. Gradually, this meaning has progressed to much more.
Social media is a way of self promotion and providing your stance on the hierarchy of follows and likes. Similar to advertisements, Instagram and other social media transitioned to a place where people show their individualities and promote their likes and dislikes.
Instagram is a powerhouse social media app where people develop a following and networks with those followers to gain resources. Kayla Gatling, a CSU junior, finds the resources and opportunities through Instagram to provide her a greater future.
Gatling an avid Instagram user, utilizes this social media app beyond posting pictures of her lunch. “I don’t use Instagram as the business, I am the business, it’s strictly a tool,” Gatling said. Others were able to see her name out in the digital world where it stuck to many important viewers.
With over 1300 followers and rising everyday, Gatling understands the fundamentals of a good Instagram post. “The type of mindset I use will is in a business one,” Gatling said. SMART goals which means: specific, measurable, attainable, relevant, timely are the steps taken into consideration when posting a photo.
Receiving over a hundred of likes for each and everyone one of her images. Gatling has found a way to use the social media app for networking. “I’ve met other great resources through Instagram like entrepreneur, photographers, and other prominent people,” Gatling said.
Gatling modeled for Kicks to the Pitchwhere she was able to make a promising impression on Curtis Brown. “He DM me, where he told me that he came across my page and wanted talk business. Then progressed to emails to plan a photo-shoot to showcase some merchandise at the All Star Soccer Game,” Gatling said.
This was not the only experience she’s had when finding a networking connection. “I kept in contact with [Brown]. He serves as a great resource. He got me connected to promoter in LA and Vegas. That one resource extended far past Colorado and provided me many more resources” Gatling said.
Every interaction Gatling made moved toward a prospective job or resource. Gatling admits to the use of Instagram as a self advertising tactic. “Instagram is just for self advertisement. An advertising tool. Your bio, organization of photos, etc., is a direct reflection of yourself. It all matters,” Gatling said.
Gatling turned a social app into her personal LinkedIn networking site. “I have become too a resource all because of Instagram.” She goes on to say, “one resource is the foundation to hundred resources, the way I view it someone knows someone, who knows someone, all because of Instagram. I can build the foundation to get me the resources I need for my business venture.”
Instagram is a place where she makes friends, post her personality and personal strength to gain meaningful relationships. She continues to climb the hierarchy of follows and likes, but it proves to be more than just a double tap.