Superbowl 50 just happened. And like millions of people across America, we all sat and watched the football game and commercial play out before our eyes.
The advertisements have always been my favorite thing to look forward to. That, and chips and dip. But usually the commercials. Superbowl commercial are notorious for putting out the most absurd, interesting and gut wrenching commercial during this 3 hour period. Every year I experience a roller coaster of emotions with each and every commercial and this year isn’t any different.
Let’s see how they stacked up.
As of Monday morning, the 10 most viral ads from the telecast had been shared online almost 2.9 million times, according to data from Unruly.
Meanwhile, after three straight years of Budweiser ads being the most shared, this year Doritos “Ultrasound” took the top spot—and was shared vastly more (893,465 times) than even the nearest competitor (the 60-second version of T-Mobile’s “Restricted Bling,” with 346,854 shares). Bud settled for third place with “Give a Damn,” featuring Helen Mirren, which got 301,317 shares, Unruly said.
T-Mobile placed two other spots in the top 10: the 30-second version of “Restricted Bling,” as well as “Drop The Balls,” starring Steve Harvey, which only rolled out online Sunday.
Hyundai had two ads in the game, including one with Ryan Reynolds, but both were outpaced by a pre-game spot, Kevin Hart’s “First Date,” which was the sixth most shared ad overall. Two version of Heinz Ketchup’s “Weiner Stampede” made the top 10 as well, along with ads from Pokémon and Mountain Dew.
But the power of social media continues to trump all.
Esurance proved that a less expensive pregame Super Bowl ad can actually create more buzz than an in-game spot, which cost $5 million per 30 seconds. The brand utilized Twitter to accomplish its feat.
With the exception of #SB50 and #SuperBowl, the brand’s #esurancesweepstakes hashtag was seen more than any other combination of words in Twitter conversations on Sunday evening, said Nancy Abraham, vp of integrated marketing communications for the San Francisco company. She said Twitter supplied her with that information Monday.
Is time changing? Will the best advertisements come from twitter or youtube? My thought is that if it’s effective and cheap. Go for it.
Who knows what Superbowl 51 will bring us next year. Perhaps advisements on Instagram?